How AI Is Changing the Product Manager Role (And Skills You Need to Know)
AI is no longer a future trend. It’s already part of the tools product managers use every day, sometimes without even realizing it. From...
What Does A Product Manager Actually Do All Day?
If you're new to product management, chances are you have asked yourself this question more than once: “What exactly am I supposed to be...
What Makes an MVP “Viable”?
Most teams think MVP means "Build fast". But the real goal isn't speed, it's learning. A Minimum Viable Product isn't just a lighter version...
What Can Product Managers Learn From A/B Testing?
A/B testing is an essential part of a product manager's toolkit. It enables teams to make choices based on data and gradually enhance their...
How to Launch New Products: A Step-by-Step Guide
Launching a new software product is an exciting process. Yet, it needs careful planning, action, and monitoring. You must prepare a series of activities...
Product Managers & The Art of Storytelling: Importance, Strategies, and Approaches
Storytelling is a powerful tool that product managers can leverage to communicate vision, inspire teams, and engage customers. Effective storytelling can transform complex product...
Balancing Responsibilities: Product Managers and UX Designers
Product managers (often referred to as Product Owners) and UX designers have unique skills and perspectives that help them create user-focused products.
However, misunderstandings and...
Agile Leadership: Project Manager vs. Scrum Master
The project manager and the scrum master have significant roles in project management. Even though these positions may appear similar, they have distinct characteristics...
Boosting ROI with Strategic Product Management Prioritization Techniques
Are you looking for guidance on how to prioritize your product management efforts and get the most value out of your investments? You've come...
Beating the Competition: How to Leverage Product Competitor Research for Your Product Success
To succeed in today's business world, where the competition is strong and things move fast, it's important to find new and effective ways to...
User Adoption: How to Get More People to Use Your Product?
It's important to consider what really drives users to adopt a product - is it a pretty onboarding process, a new feature, solving their...
Building an Effective Market Segmentation Strategy: Key Steps to Success
Did you know that market segmentation can help drive the success of your product? By dividing your target market into distinct groups based on...
A/B Testing Explained: Your Guide With Practical Examples
In the fast-paced world of digital success, it's not a question of whether to A/B test but how to make the most of it.
Businesses...
Agile Prototyping: Making Software Dreams Come True or Just Child’s Play?
Have you ever felt that creating software is like putting together a puzzle while wearing a blindfold? If the answer is “YES”, don’t worry!...
Problem Framing: A Comprehensive Guide to Solving Users’ Problems
When you're developing products, it can be hard to succeed, even if you've got a great team, cool ideas, and a lot of energy....
5 Steps To Create Your Perfect User Persona
User personas are detailed descriptions of the ideal customers that a product or service aims to attract. They are valuable because they help you...
Optimizing Product Discovery: A 5-Step Guide to Effective User Interviews
User interviews in software development are a powerful tool for product developers and designers. They allow us to gain valuable insights directly from the...
Introduction To Product Discovery (The 4 Phases of Product Discovery)
Product discovery is the foundation of successful product development. It’s not easy to have a product that meets customers' needs and stay competitive in...
How I Build Agile Product Roadmaps That Actually Work
Agile and roadmaps don't always get along. At least, that's how it feels when you first try to reconcile flexibility with planning.
When I...
How To Build An MVP?
Companies can spend a significant amount of time and resources building a fully featured product, only to find out later that it doesn’t meet...